Samsung to Market Galaxy S25 with Influencer-Centric Unpacked Night Event

Samsung’s Unpacked event scheduled for January 22 and will launch its Galaxy S25 series. According to reports from ET News, Samsung is planning to host an influencer-focused event called “Unpacked Night” to leverage the growing impact of social media influencers on sales. This marks the first time Samsung has organized an event of this nature.

According to the news, Samsung has been recruiting these influencers since last year in anticipation of this launch. The company provide influencers with opportunities to create engaging videos and content, which will increase influencer-generated content in social media platforms such as Facebook, Instagram, Snapchat, Twitter, and YouTube, that can drive more sales.

The Unpacked Night will include interactive booths to allow influencers to connect with Samsung officials which will strengthen ties for future marketing collaborations.